Tuesday, December 27, 2016

What Are You Looking For In A PA Or Promoter?

What are some of the different things you look for in a promoter?  What are some skills you look for in an assistant?  Do you have help staying on top of your social media sites?  Here are some guidelines to follow when looking for that person or team to help you out…

Red flags:
  • Always posting negatively about everything and anything.
  • Their last tweet was 6 months ago.
  • They never get involved.
  • They keep quiet, about everything and just agree to agree.
  • They aren’t very creative.
  • Their emails are not written very well.
  • Always busy doing nothing.


Green flags:
  • Almost always posting positively, but not afraid to speak their piece.
  • Their social media sites are updated regularly.
  • They usually like to get involved.
  • They aren’t afraid to voice their opinion.
  • They are very creative.
  • You can easily understand their emails.
  • Genuinely they are always busy.


Can these individuals support you in every way that you need them to?  Are they tech savvy enough to bridge the gap between you and the ever-changing technology world?  Can they be trusted with your personal information?  Are they looking for ways to better themselves so they can better you?

They spectrum can never be narrowed with the person who is going to be the backbone of your survival.  If you are looking for help and think you have found the perfect fit, make sure that you are 100% positive that they are not a wolf in sheep’s clothing so you can safely protect your interests.  Ask for references, do your research, and most importantly trust your gut.

If you have found the perfect person to take on these tasks, trying to figure out the best way to compensate them can be tricky.  What are they worth to you?  Do you have to pay them an hourly rate or can you pay them a percentage of your royalties?  Make sure that whatever agreement that is reached between both parties is very well documented to protect each of you.  Never be afraid to ask questions and best of luck to you!


~T


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